Climb

What it can produce

• —Brand positioning and messaging
• —Naming and verbal identity
• —Logo and visual identity
• —Brand systems and guidelines
• —Product strategy documents
• —User journeys and experience maps
• —User flows and wireframes
• —UX and UI concepts
• —Interactive prototypes
• —Onboarding concepts
• —Feature concepts and specifications
• —AI feature and interaction concepts
• —A/B test concepts
• —Website strategy, structure, and design
• —Decision briefs
• —Launch materials
• —Implementation guidance

The artifacts serve the decision, not the other way around — which of these a climb produces depends on the Question it resolves.

Details

One week. One Question. One Summit. One Decision. Every Climb takes on a single consequential question — the one the work is actually waiting on — and ends with it decided, with the artifacts you need to act on it. Monday — Kickoff. We confirm the Question, the constraints, and what success means. On a first Climb this session runs longer, because before the week can be scoped the territory has to be mapped: what you are building, the Hill you are on, and what reaching it should make true. Tuesday — Ascend. Studio time, with a written update. We explore possibilities, test assumptions, and build the artifacts a decision can rest on. Wednesday — Summit. The decision meeting. We review the evidence, weigh the tradeoffs, and commit to a direction. Wednesday cannot slip; if the Question cannot be decided by then it was too big, and the next Climb takes the rest. Thursday — Descend. Studio time, with a written update. We develop the chosen direction into something you can act on. Friday — Delivery. The decision, its rationale, and the artifacts, handed over. We reflect on the week and name the question worth taking on next. Three meetings. Everything between them is asynchronous and written down in your portal, which stays yours. One thing is settled before you pay: the artifact you will have on Friday is named in the agreement, so you are never buying a week of our attention and finding out later what it was for. And if what you describe is not a week-sized question, we tell you that before you pay rather than discovering it together on Monday morning. Buy one at a time. Most work is several Climbs with your own building in between, and every Climb ends by naming the next question worth a week — an answer that can honestly come back not yet, because nothing beyond the week you are in is ever committed. Not every Climb is uphill. A Hill has two sides, and some weeks are spent on the far one: the decision was made already, and the week goes into making it hold — every state drawn, every variation resolved, the system holding together well enough that your team can build from it without us in the room. A week like that has no Summit, because there is nothing left to decide. What it has instead is us available daily rather than a fixed midweek meeting, and a written Update every day either way. Same week, same price, same days. Which kind yours is comes out of what you tell us rather than a menu — and because it costs the same either way, we have no reason to tell you anything but the truth about which one you are in.